l44's Privacy Policy

Introduction and Applicability

l44 is an online gaming and betting platform serving users in Bangladesh. This privacy policy explains how your personal information is handled when you use our services through the l44 website, mobile app, or any other digital channel.

By creating an account or using the platform, you confirm that you have read and accepted the terms of this policy. This privacy policy is an integral part of our Terms and Conditions and both documents should be read together.

This policy applies to all services operated under the domain https://l44login.cam. It does not apply to third-party websites or services, even if linked from our platform. Users are responsible for reviewing the privacy policies of any relevant third parties.

What Data We Collect

2.1 Registration and Identity Information

When you create an account at l44, we collect the following information:

• Full name and date of birth
• Mobile number and email address
• National ID or passport number (for identity verification)
• Address details (up to division, district and upazila level)
• Preferred language and currency settings

2.2 Financial and Transaction Information

For deposits and withdrawals, we store transaction-related information. This includes your payment method type (bKash, Nagad, Rocket, Upay or bank transfer), transaction date and amount, and reference numbers. Full card or mobile account numbers are not stored on our servers.

2.3 Usage Information and Technical Data

Information collected automatically while you use the service:

Purpose of Data Use

l44 uses your information only for specific and lawful purposes. The main areas of data use are listed below:

3.1 Service Operation and Improvement

• Account creation, verification and management
• Processing deposits and withdrawals
• Distributing bonuses, cashback and VIP rewards
• Identifying and resolving technical issues on the platform
• Testing before launching new games and features

3.2 Security and Fraud Prevention

• Detecting suspicious transactions or login attempts
• Taking action against multiple account creation
• Meeting legal obligations for anti-money laundering

3.3 Communication and Support

We contact you for important account-related matters, transaction confirmations, password recovery, and responses to support requests. Promotional messages may also be sent with your consent, and you can opt out at any time through your account settings.

3.4 Ensuring Responsible Gaming

By analysing your gaming activity data, we can identify patterns that may indicate potentially problematic behaviour. Information collected for this purpose is used solely for user protection and is managed in accordance with our Responsible Gaming Policy.

Data Sharing and Disclosure

l44 does not sell your personal information. Data may be shared with third parties only in the specific circumstances and for the specific purposes listed below:

4.1 Service Provider Partners

• Payment processing companies (bKash, Nagad, Rocket, Upay and banks)
• Identity verification and KYC service providers
• Game software providers (gaming activity data only)
• Cloud hosting and security service providers

Each service provider is bound by a contract that requires them to use the data they receive only for the specified purpose and in accordance with l44's instructions.

4.2 Legal Obligations

We may be required to provide certain information to comply with applicable laws in Bangladesh, court orders, or valid requests from government authorities. In such situations, we may not be able to notify users in advance.

4.3 Business Transfers

In the event of a business merger, acquisition or asset sale, user data may form part of the transferred assets. If such a change occurs, you will be notified in advance at your registered email address.

Cookies and Tracking Technology

l44 uses cookies and similar tracking technologies on its website and app. Cookies are small text files stored in your browser.

5.1 Types of Cookies

5.2 Cookie Control

You can block or delete cookies from your browser settings. However, disabling essential cookies may affect certain site functions, particularly the login and payment processes.

Data Security Measures

To ensure the security of your information, l44 applies multiple layers of technical and organisational measures:

• All data transmissions are secured using SSL/TLS encryption
• Stored data is protected using industry-standard encryption methods
• Passwords are never stored in plain readable format (one-way hashing is used)
• Staff access to data is restricted; only authorised personnel can view the information they need
• Regular security audits and vulnerability assessments are conducted
• Automated monitoring systems are in place to detect suspicious activity

In the event of a data breach, affected users will be notified as quickly as possible and necessary steps will be taken to limit the damage.

Data Retention Period

We retain your information only for as long as it is needed. Several factors are considered when determining retention periods:

Once the defined period has passed, data is securely deleted or anonymised so that no individual can be identified from it.

User Rights

Every user registered on the l44 platform has the following rights with respect to their personal information:

8.1 Right to Access Information

If you want to know what information we hold about you, submit a request to our support team. We will provide a copy within 30 working days.

8.2 Right to Correct Information

If any information stored in your account is incorrect or incomplete, you can update it directly from Account Settings or contact support.

8.3 Right to Delete Information

You can request to close your account and delete your personal data. However, information covered by legal retention obligations (such as records of financial transactions) may not be possible to delete before the required retention period ends.

8.4 Right to Object to Processing

You have the right to object to marketing communications or certain types of data analysis. When we receive such a request, we will act on it as quickly as possible.

Protection of Minors

All services at l44 are for individuals aged 21 and above only. We do not knowingly collect personal information from anyone under the age of 21.

Age verification steps are taken at the time of registration. If we determine that a user is below the required age, that account will be closed immediately and any collected data will be deleted without delay. If a parent or guardian becomes aware that a minor they know is using this site, they may notify our support team.

Changes to the Policy

l44 reserves the right to update this privacy policy at any time. For significant changes, we will notify you in the following ways:

• A notification will be sent to your registered email address
• A consent message will be shown when you log in to the site
• The "Last Updated" date at the top of this page will be changed

Continued use of the site after a change takes effect will be considered acceptance of the new policy. If you object to any change, please contact us before it takes effect or close your account.

For more details about this policy and the terms of service, you can also visit our Frequently Asked Questions (FAQ) page.